But this time Emily Ratajkowski has posed totally naked for the magazine, stripping down and covering herself in nothing but paint.
Emily Ratajkowski poses naked for the latest Sports Illustrated hot pictures. Copyright (Sports Illustrated)
Posing in a painted-on Sports Illustrated bikini, the Blurred Lines model leaves very little to the imagination (which you're obvuously thankful for) in the beach shoot.
The 22-year-old model has been making a name for herself since staring in Robin Thicke's controversial video last year.
As well as landing a role in upcoming adaptation Gone Girl, Emily has become a household name in the modelling world.
Emily Rajakowski already appeared in Sports Illustrated's bikini issue. Copyright: [Sports Illustrated]
And despite starting her career at 12, she says she's had a pretty good journey so far, telling Esquire: "Yeah, you know, I've never really had any of those experiences.
"I started modeling when I was — not older, but not 12. I have a mum who's a feminist, she's an English professor, an intellectual.
"She really gave me the equipment to understand that you can celebrate yourself without putting yourself down or needing to apologize for the way you look. I think that attitude is really crucial for a model."
Emily recently faced backlash over her curves, with fans claiming the star had had a boob job - which she quickly quashed by posting a snap of her 14-year-old self with the same bra size on Twitter.
Emily Ratajkowski in Sports Illustrated is probably the most perfect sight we have ever seen